Selected Work

Case studies in systems, scale, and organizational complexity.

A closer look at how the work actually got built across PayPal's most complex consumer surfaces, and what lasted after the initiative ended.

Bringing Coherence to a Company-Wide Reinvention

I built an operating model so 9+ teams could execute against a nascent product vision without fragmenting.

I proposed replacing a twelve-step data-collection gauntlet with a trust-first system that asked for information only in exchange for value.

I uncovered a diffuse, ownerless, and insidious trust problem, made it visible, and created governance to keep it solved after I left.

I built a rough service blueprint, put it where a skeptical org already walked, and let their corrections do the persuading.