Case studies in systems, scale, and organizational complexity.
A closer look at how my work gets built, from an app I made with seven AI agents to a platform that moved over a trillion dollars a year.
How I Learned to Vibe Code
I built an iPhone app with a team of AI bot-workers, taught them to argue, and shipped it to the App Store.
Bringing Coherence to a Company-Wide Reinvention
I built an operating model so my team and eight partner product teams could execute against a nascent product vision without fragmenting.
Asking Less to Get More
I proposed replacing a twelve-step data-collection gauntlet with a trust-first system that asked for information only in exchange for value.
The Notification Overload Problem
I uncovered a diffuse, ownerless, and insidious trust problem, made it visible, and created governance to keep it solved after I left.
Built Trust With a Team That Didn't Want Design in the Room
I built a rough service blueprint, put it where a skeptical org already walked, and let their corrections do the persuading.